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News About ProfitDo more with less -- Part 2 of 3Last week we talked about how Website Optimizer can help you convert a higher percentage of your website visitors (getting you more conversions with the same amount of clicks). This week we’ll see how you can get more conversions from your existing AdWords campaigns and keywords with the Conversion Optimizer. We’re also happy to announce that the Conversion Optimizer is now available to all campaigns using AdWords’ free Conversion Tracking tool that also have at least 30 conversions in the last 30 days. So, if you were previously unable to use the Conversion Optimizer in AdWords, you may now be eligible to use it. Whether you want visitors to fill out a form, sign up for an account, or buy a product, you want the people who click on your AdWords ad to complete some action on your site. The Conversion Optimizer, a free AdWords feature, helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency. It does this by optimizing the placement of your ads in each auction based on the likelihood of a conversion. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids - thus saving you money and time (which is particularly useful during a down economy). For example, say you advertise on the keywords ’shoes’ and ’brown leather shoes’. If the Conversion Optimizer determines that people who search for ’brown leather shoes’ buy more shoes on your website than people who search for ’shoes’, it will adjust your bids so you can appear higher on the page for the more profitable term and lower for the less profitable term. You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids using additional factors that are otherwise unavailable. This includes varying bids by broad match query, user location, and the particular search or content partner sites where the ad is appearing. These extra adjustments enable many advertisers to achieve double-digit percentage increases in conversions while paying the same price or less for each conversion. To learn more or to get started, check out the Conversion Optimizer page. And remember to visit www.google.com/domorewithless to find a list of other Google resources that can help you achieve your advertising goals -- even in a downturn.   ...Vacation Islands Push For Better Environment Local authorities in some of the world’s top holiday locations are beginning to take matters of environmental protection into their own hands. Both local government and nonprofit organizations are... ... Pricing a Home for Sale by Owner Copyright (c) 2008 Wes Fernley Properly pricing a property is one of the most difficult but important parts of selling a home. You want to maximize your profits but you also don’t want to price too ... ... Property Management Can Improve Profits By Landscaping Real Estate Rental Proper If you have renovated a real estate rental and just can’t seem to attract the right tenants to make the unit as profitable as it should be, go out, drive around the block, and take a fresh look at the... ... Profitable Niche: Home Based Business Income Opportunities The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise y... ... |
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